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How to get into Digital Marketing in India

The common issue of changing careers or starting a career once you have left University/College is that you are required you have to experience – ideally commercial experience – before you are even considered for a position.
The real problem arises hear (finding a balance between academics and real life experience). We are here to guide you to kick start your career in digital marketing.

1. Eagerness to learn
The digital marketing industry is both fast-growing and incredibly competitive. It’s easy for businesses to differentiate between candidates who have the willingness to learn, and who are along for the ride. This industry requires passion and a desire to succeed.
As the world is getting more and more digitized in every respect, Digital Marketing is a booming career.
2. Stay update…Read Things!!
You need to keep on top of industry news by following major digital marketing sites and influential people on social media. As the major players such as Google, Facebook and Twitter regularly tweak their paid advertising platforms and algorithms, you’re in for a wild ride if you don’t keep on top of the latest changes.

Digital Marketing areas are 
  • PPC (Paid Media)
  • Social Media
  • Email Marketing
  • Content writing
  • Data analysis
  • Designing
  • Mobile Marketing

3. Network with industry professionals
Surround yourself with people more talented than yourself. It is important to connect with some real people who are working in the digital marketing industry. Get their feedback on the current trends in the industry and know more about their roles. Tap into your existing LinkedIn/Facebook connections and see if you know of any digital marketing professionals.
4. Personal Projects
In the beginning, you should take on whatever independent projects come your way, even if the compensation is low. Practical projects will help in understanding the tips and tricks of the trade and knowing clients’ expectations.
  • Start your project– have a website or a blog 
  • Make a fake project!– Search for ‘how I would do SEO for’ to find a few examples 
  • Demonstrate use of social media accounts & creative thinking 
  • Keep up with Digital Media news and show that you know what is current in the industry
5. Attend Webinars/Events related to Digital Marketing
Another way to learn more about Digital Marketing is by attending conferences, webinars and all those events that related to Digital Marketing.
6. Learn the terminology
Although digital marketing is not as technical as say writing a software code, you need to be somewhat technology-savvy to have a successful career.
Digital marketers need to be comfortable with acronyms such as PPC, SEM and SEO.
7. Grow your personal brand online
Digital marketing involves managing the online presence of businesses.
A strong online presence could potentially be the deciding factor between two candidates who have applied for the same position.
8. Choose your Specialization
Though a general knowledge of all the areas of Digital Marketing is useful, once you have decided to get into Digital Marketing, you need to specialize. Are you passionate about writing articles or doing data analysis? OR Are you interested in SEO or Web Designing? Getting into a specific area of Digital Marketing will help you in getting more job offers than just having a basic knowledge.
9. Metrics is King..!! Be certified
Need to know the key metrics used in digital marketing (CPC, CPM, CPL, CPA, ROI..)
If you want to stand out from your peers in the industry, completing a certified digital marketing course will help.
10. Get set Go!
Once you have decided your career path in Digital Marketing, just start working towards it. You can begin by writing a blog post, or creating a website or a web banner ad or improve your social presence, or doing traffic analysis.
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